Sep 02

Why Every Real Estate Agent Needs to be Livestreaming

By Off-Market Real Estate | Blog

This recent article on caught my eye, How do you make real estate visual? Curbed is launching a Facebook Live team to find out. The article mentioned how Curbed New York, ran a test of live video using Facebook Live, and decided due to success to put together a team for creating video.

One thing I found very interesting was that it mentioned,

A push into live-streaming might seem counterintuitive for Curbed — after all, real estate probably wouldn’t top a list of the most visually dynamic topics. But Kelsey Keith, Curbed’s editor-in-chief, says property is actually a natural fit for the medium.

“Curbed is inherently about places,” Keith said. “It’s not about static real estate anymore. It’s about cafés, shops, bridges, streets, architecture, design. It’s about people in different places.”

I thought the statement that real estate might not me a visually dynamic topic, was outrageous. One thing you can note from HGTV is that people love to look at homes. For this reason, I think live video could be the great equalizer for real estate agents, looking to compete in very competitive markets.

Using Live Streaming for Real Estate

Live video is one of the areas, that is not currently saturated with a ton of content, so it would be easier to stand out among the noise. With a minimal investment of a tripod and maybe a couple clip lights, any real estate agent could get setup to create videos. For those looking to shoot video in their home or office, the team at Wistia has a great article on hacking together a, Down and Dirty Lighting Kit. I’ve tested the Down and Dirty Lighting Kit on another Youtube Channel and was very impressed with the results

While you can find plenty of ways to use video for your real estate marketing, one great idea I haven’t seen used is instead of sitting around an Open House with your feet up, why not hold a few live streaming open house tours.

The Best Way to Market an Open House

For most agents, who are lucky to see 1 person walk through an Open House, using this time to create live tours would take previously wasted time, and instead turn it into a lead generation opportunity. Since most Open Houses are longer than an hour, I would take a try and broadcasting the live video tour several times, across different platforms.

Twitter, Facebook and YouTube all make live streaming video easy from within their app. I would run through the tour 1 time on each platform to start. Once you’re confident with doing live video, it would be just another step to incorporate some social ads, in order to leverage the value of each video.

Lastly, it’s the spontaneity of live video that makes it interesting. You want the video to be professional, but it doesn’t have to be perfect. The bigger goal is that you start creating videos. If you are having some issues with what to create videos about, start with one of the ten ideas listed below:

10 Things Real Estate Agents Should Be Livestreaming

  1. Open Houses & Virtual Tours of Your Listings
  2. Live Walkthroughs of Listings Your Previewing*
  3. A Guided Neighborhood Tour
  4. Showcase a Local Place of Interest
  5. Community Events
  6. Review A Local Restaurant or Coffee Shop
  7. Q & A on Home Buying or Selling Topics
  8. Interview Another Local Professional or Entrepreneur
  9. Client Testimonials
  10. Comment on Industry Trends or News
Aug 29

3 Ways Real Estate Agents Can Improve Their Lead Generation

By Off-Market Real Estate | Blog

Hands down, there is no better way for real estate agents to generate leads then by adopting a digital-first strategy. Fortunately, for the budget conscious real estate agent most digital strategies can be executed for free or low cost, and mainly cost time.

Since time is your most valuable asset, these strategies are designed to be sustainable through maximizing your long-term lead generation.

The most important aspect of being able to generate real estate sales is to be consistently generating new contacts. Their is no better way to keep your real estate leads funnel full, then by adopting a strategy that incorporates the following three strategies into all of your digital marketing efforts.

Building An Email List

Though often thought of as old-school constantly working at building an email list is an excellent low-cost way to be sure your online marketing efforts are leading to conversions. Many studies have proven that email marketing offers one of the best returns for money spent.

By actively working to grow your email list you are growing a list of persons who have already expressed interest in real estate. Having a warm list of contacts facilitates the need to consistently stay in contact.

What do you do though if you don’t have a way to begin collecting emails?

At the minimum it’s important to have at least one main way to capture emails. If you currently have a website with CRM then you should already be capturing emails. Even those who have a good website solution, can often benefit from creating individual landing pages.

Capture Emails for Lead Generation

A well designed landing page should make it easy for others to join your email list or find your contact information. One additional benefit of creating individual landing pages is that you can target specific situations.

Beyond the ability to consistently grow your email list, having a professional landing page allows you to present a better brand experience especially when coupled with a branded domain.

Opportunities to Grow Your Email List

Once you’ve committed to growing your email list, it’s important to incorporate it into everything you do. While you’re looking to grow your list, it definitely is a good idea to segment your lists.

Since the number of lists you can grow is only limited by your ingenuity. You definitely want to be sure you are matching your emails to the person’s intent when signing up. Some ideas for email list segmentation are:

  • Investors
  • Referral Sources
  • Buyers
  • Sellers

If you are consistently gathering emails, you need to put a focus on to generating a value from them. Having a properly setup list also helps to reduce unsubscribes.Improve Your Social Media Efforts

Social media will continue to grow. Many in the SEO community believe social media will eventually be used as a ranking signal and if this becomes true not having a presence on the main social media platforms could play a role. For now though, when executed properly social media offers an excellent opportunity to grow your potential client base.

With just about everyone on Facebook now, if your not visible at least there, you are missing an excellent chance to engage potential buyers and sellers before they have found someone else.

How Real Estate Agents Should Use Facebook

That especially means that if you use your personal profile or even a Facebook business page for your real estate business, not to be consistently spamming everyone with your listings. I’m not sure if there is another profession, that bombards people more than real estate agents and brokers on Facebook.

The goal is not to spam everyone with your listings, but to provide useful information and then be the person on their mind, when they need real estate services.

Content Curation Is Your Friend

As far as providing value, each day there are thousands of articles being created that relate to every industry. Put the efforts of all those content creators to work for you.

While Facebook allows for access to the largest group of people, it is also possible to leverage additional social media platforms like LinkedIn or Twitter. For those who maximize their Facebook exposure, the targeting options within the Facebook Ad Platform can’t be beat.

While it can be a struggle to grow a Facebook page, especially now due to the reduced amount of organic reach but there are still a number of strategies that can be used to grow your page from local contests to giveaways.

Start A Local Blog

Posting quality information on your own blog is one of the best ways to grow your online real generation. Fortunately, for those who hate to write, the ubiquitous of video cameras on cellphones, has made it so anyone can vlog.

Lately, I’ve seen a number of high profile individuals in the SEO and content marketing world, make the switch to video as there is much less competition. So, really there is no reason every real estate agent, doesn’t have their own blog.

Video Blogs Require No Writing

While I personally would recommend a combination of written posts and video, if you lean towards only using one, it’s better to get started than to get hung-up on which to choose.

Being in the real estate market is perfect for blogs, as you are constantly out in public and have plenty of opportunities to find things to cover in your local blog. From local restaurants to parks, schools, pretty much anything someone could find of interest in your town, should be covered by your blog.

Becoming the go-to local resource will ensure you’re always in front of people’s minds, when they are looking to buy or sell real estate.

I’d love to hear what tactics you find most effective for growing your lead generation?